Old age is worth more than you think
Diaconia ECCB has been working a lot around the anti discrimination discours for elderly people. Already in 2011, within the ongoing campaign we have launched new website 'open seniors' (www.otevrenoseniorum.cz) as well as a brand new video spot called: "Old age is worth more than you think", a touching clip on the well worth watching.
Social campaign OPEN TO SENIORS
Old age is the taboo of today! Diaconia of the ECBB has prepared, in cooperation with the ProBono Agency, a long-term campaign in order to change the public image of seniors, to show that old age and aging have their qualities, and to emphasize the fact that seniors are generally underestimated and overlooked by the contemporary society and media. Seniors are the largest group that Diaconia takes care of in its centers.
Our videoclip shortlisted in Cannes 2011!
We are happy and proud to announce, that our new social clip “Auction”, shot by director Nicole Volavka, has been shortlisted for the Young Directors Award 2011 in Cannes. For further information about the campaign against age discrimination please have a look at our microsite www.otevrenoseniorum.cz.
Mrs Adlerova just introduced into the Hall of Fame
Few weeks ago, Mrs Alena Adlerova, one of the most recognized Czech design theoreticians was introduced to the Hall of Fame of Czech Grand Design Awards 2010. Mrs Adlerova became a client in one of our care homes for elderly people in Krabcice within last year. We wish her good health and every happiness in her later life...
For further information see www.czechgranddesign.cz
Several tips from the “Senior Decalogue”
Published by Mgr. Lucie Vidovičová, PhD., the expert guarantee of the campaign Open to seniors.
